Hack Your Brain to Use Cravings To Your Advantage

Think about a munching on a bag of your favorite potato chips. Let that image sit in your brain for a little while. How does it feel? Are you craving chips right now? Sometimes, a single mention of a word is all it takes to trigger a craving, and unfortunately, cravings often entice you to do things that aren't good for you. What if you could change that?

In this post, we'll take a look at how you can rewire your brain and use those cravings to your advantage.

We deal with cravings on a daily basis, but—whether you're craving something as simple as a bag of potato chips or as abstract as a shopping experience—the basic science behind your cravings is the same. Before we can look into how you can use that science to better yourself, we have to understand how cravings work on a physical and psychological level.

To help, I talked with two experts in the field of desire and self control: Assistant Professor Wilhelm Hofmann from the University of Chicago Booth School of Business, and Dr. Kelly McGonigal, Stanford University...

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