At last weekend’s Lotus Lantern Festival in Jongno, central Seoul, a helmet-and-goggle-wearing baby penguin cartoon not only symbolized Korean Buddhism’s attempt to appeal to youth, it also presented a unique measure of the religion’s currency: lanterns.
More than 10,000 lanterns shined brightly at this year’s May 5 to May 8 festival, but a lantern that wasn’t even there due to a licensing dispute drew the most attention.
On May 3, Ocon Animation Studio accused the Jogye Order of Korean Buddhism of failing to acquire the licensing rights for the popular children’s character Pororo, prompting the lantern to be pulled from the festival.
Read more at Joong Ang Daily
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